Our dresses are luxurious and unique. Details of our stunning fabrics with hand-beaded lace are sure to wow guests on a bride’s big day. Jenna In White has helped thousands of brides find their dream dress, but we do more than that. We care deeply about our brides. Our team is passionate about making you feel confident, beautiful, and ready to walk down the aisle in your dream dress. 

We live & breathe wedding fashion.

new york bridal fashion week

National bridal market chicago

Fox 2 TV

Monte Durham from Say Yes to the Dress

Notable Features & Collaborations:

Hi, my name is Jenna, and I am the owner of the Jenna in White bridal salons. I am also the owner and creative director of the Elissar Bridal fashion house.. As a Michigan-based designer and bridal store owner, being married myself, I deeply understand and respect the importance of finding and creating every bride's dream wedding dress. I believe that it is the complete, undivided attention that my team and I give our brides that makes my shops stand out because every bride deserves a fantastic experience. I’m passionate about every detail that comes with designing gowns  to make my brides stand out. I love making my clients feel beautiful! We are sympathetic to the hair-ripping, nail-biting moments that come with planning a wedding, which is why my team and I strive to create a stress-free environment and fun experience! When I’m not working, I’m traveling and caring for my beautiful little boys! You can always find me outside hanging out with family.

Founder & Designer


Meet Our Team

Tue–Fri 12:30 pm–7 pm
Sat 10 am–5 pm
Sun by appointment only


(616) 990-7411

708 Wealthy St SE, Suite B, Grand Rapids, MI 49503 (W Michigan) 

location 2:

(734) 276-9370

2685 Coolidge Hwy, Berkley, MI 48072 (SE Michigan)

location 1: