Our dresses are luxurious and unique. Details of our stunning fabrics with hand-beaded lace are sure to wow guests on a bride’s big day. Jenna In White has helped thousands of brides find their dream dress, but we do more than that. We care deeply about our brides. Our team is passionate about making you feel confident, beautiful, and ready to walk down the aisle in your dream dress. 

We live & breathe wedding fashion.

Fox 2 TV

Shannon Murphy from Mojo in the Morning

Monte Durham from Say Yes to the Dress

The Knot Best of Weddings Hall of Fame

Notable Features & Collaborations:

Hi, my name is Jenna, and I am the owner of the Jenna in White bridal salons. As a Michigan bridal store owner, being involved in dress design, and being married myself, I deeply understand and respect the importance of finding and creating every bride's dream wedding dress. I believe that it is the complete, undivided attention that my team and I give our brides that makes my shop stand out because every bride deserves a fantastic experience. I’m passionate about every detail that comes with making gowns and choosing designers to make my brides stand out. I love making my clients feel beautiful! We are sympathetic to the hair-ripping, nail-biting moments that come with planning a wedding, which is why my team and I strive to create a stress-free environment and fun experience! When I’m not working, I’m traveling and caring for my beautiful little boy! You can always find me outside hanging out with my family!

Founder & Designer


Meet Our Team

After spending time living all over the country, Heather has helped numerous brides find the dress of their dreams. Managing our flagship location in Berkley, Michigan, Heather specializes in making each bride feel like the only bride in the world during her appointment. One of Heather’s favorite things about working with JIW brides is recognizing that she gets to help so many women feel their absolute best wearing the most important gown of their life.

Berkley Location Store Manager


As a Metro Detroit native, Shana has always had a passion for all aspects of the wedding industry. After graduating from Eastern Michigan University in 2017 with a Bachelor of Science, she had her heart set on becoming a part of the bridal industry. As the Store Manager at Jenna In White’s second store location in Holland, Shana has assisted hundreds of brides in finding their perfect dress for their special day. Her favorite part of being a JIW stylist is connecting with every bride she meets to create an unforgettable experience.

Holland Location Store Manager


Tue–Fri 12:30 pm–7 pm
Sat 10 am–5 pm
Sun by appointment only


(616) 990-7411

523 W 17th St, Holland, MI 49423 (W Michigan) 

location 2:

(734) 276-9370

2685 Coolidge Hwy, Berkley, MI 48072 (SE Michigan)

location 1: