We take pride in forming a deeper connection with you and your guests to create a memorable experience. Our one-on-one service allows your designated stylists to put you first because your happiness is what’s most important. Each stylist goes the extra mile to make your time at our store as fun and stress-free as possible. 

We are here to listen to you firstly, but we will also encourage you to try on gowns we think will be the most flattering on you, so it’s necessary to keep an open mind. We are firm believers in body positivity and promise always to have your best interest at heart. Most of our brides walk away purchasing their perfect dress during their very first fitting. Let us help you find yours!

At Jenna In White, you’re not just another bride.

pc: kathy konkel - darbey delaney photography

Once you’ve scheduled a day and time to visit one of our two locations, we’ll speak with you on the phone to best personalize your appointment. We want to get to know you better, understand your expectations, and learn about your style and wedding.

1. Book An Appointment

During your first fitting, your dedicated stylist will guide your appointment based on what we learned about you during your phone consultation. To celebrate saying yes to the dress, we’ll post your photo—without your gown, of course—to our social media accounts!

2. Dress Fitting

After your dress is delivered, you will come in for your final fitting appointment. We will go over any required alterations to send to our highly-vetted tailors, and you will have an opportunity to choose a veil or head accessories. 

3. Alterations

How To Find Your Dream Dress

We have an inventory of various high-end designers, including our own exclusive Jenna in White designer line, as well as Sophia Tolli of Australia, Casablanca, and Lillian West by Justin Alexander.

1. Who designs your gowns? 

Since our gowns typically take 6-8 months to be delivered and alterations can take another couple of months, we’d strongly suggest purchasing your dress a year before your wedding day. We’d recommend scheduling your appointment at least a month in advance as well—especially if you’d prefer a weekend appointment. 

2. How far ahead should I schedule my appointment to purchase my dress? 

The average price range for one of our gowns is from $1,650-$2,500.

3. What are the price ranges for your gowns? 

You will have one stylist devoted to your entire experience to help you select gowns you like, dresses we’d think would suit you, and help you try them on. 

4. What can I expect during my appointment? 


Each appointment lasts one hour.

5. How long is an appointment? 


We recommend wearing a sticky bra and underwear or shapewear that makes you feel most comfortable when trying on gowns. 

6. What should I bring to my appointment? 

You should bring along the most important people in your life. However, a smaller group is usually best for the bride. Bring guests who will help you say yes to the most beautiful dress that you fall in love with during your first appointment!

7. Who should I bring with me to my appointment?

The standard ordering size and our samples range from sizes 0-16. We have a few sample sizes up to a size 26 but are limited past a size 18. However, we can order up to a size 30 from all of our designers. 

8. What sizes do you carry? 

Both of our locations are open Tuesday–Friday 12:30 pm–7 pm, Saturday 10 am–5 pm, and Sunday by appointment only.

9. What are your store hours?

Brides can bring up to 3 guests to our Berkley Location and up to 6 guests to our Holland location.

10. What are your Covid policies? 

We do not accept any returns or exchanges on made-to-order gowns, but we will refund your purchase if you cancel your order within 24 hours of purchase. Dresses purchased off-the-rack cannot be returned or exchanged.

11. What is your return policy? 

Frequently Asked Questions

pc: Amanda Dresser- Kayla Renee Photography
pc: Jaime McKenzie- Mel Anne Photography

• Sheath
• Ballgowns 
• Semi Ballgowns


• A-line 
• Flowy 
• Fit and flare 

Not sure what silhouettes are available? Here are a few example styles to get familiar with before your appointment.

- Ashley B.

“I cannot say one bad thing about this place. From the moment I came in, Heather made finding a dress easy. She asked what I was thinking & grabbed those dresses. She also grabbed one I totally did not want to try on. I told her I would. Every dress was beautiful!! When we narrowed it down, she asks questions about how you want to feel/how you want your fiancé to see you. I knew when I was crying answering her questions I had found my dress. Sure enough, it was the one she picked out! They are experts at picking a dress based on your style & body type!! I was so excited when I left! Thank you, Jenna in White, for making me feel like a million bucks! Thank you, Heather, for listening and being real with me!!”

“You don't need to get stressed here - they do all the hard work for you!”

- Allyse Donarski

"First of all, stepping foot into their Holland, MI location just filled me with hope and joy. The dress selection was very diverse and every single one I tried on was perfect in its own way (each was VERY flattering to my figure, which was not the case at the previous shop I tried on dresses). Shana O runs the store there and was so smart, kind, thoughtful and considerate that I was consistently feeling like I was in good hands. I said YES to the DRESS at Jenna in White to one of Jenna's exclusive gowns. Shana knew just how to take all the measurements and she was very considerate through the payment process as well. I will be recommending Jenna in White to all of my bride friends!!"

"Jenna in White is an absolute dream come true!"

- Tiffany P.
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“Oh my gosh! Where do I begin?! I was feeling a little down since the pandemic put a halt to my dress shopping. BUT, Heather at Jenna In White came to the rescue! She knew exactly what would look good on me and took my thoughts and ideas to heart! She made me feel beautiful and was the perfect person to capture my dream wedding dress. She took the time to really make me and my mom feel special. I am so happy she helped create a beautiful memory for us. During this time, without my bridesmaids, it was hard, BUT Heather really was like having them there cause she kept rooting me on as they would! The boutique was beautiful, and the dresses are STUNNING. Thank you, Jenna in White, and especially Heather!”

“I can't say enough for how amazing my experience was.”

- Chantel Tuttle
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"They have a big selection of unique and beautiful wedding dresses. Shana was absolutely wonderful! I was super nervous before coming in and she made me feel comfortable right from the beginning! When we tried on dresses she really understood what would look best on my body type, while still following what my hopes in a dress were. Right from the first dress she chose from me I had fallen in love. With every dress I tried on we would chat and she kept it fun! I also appreciated that she asked if I wanted to show the dress to everyone instead of assuming, super thoughtful! Thank you so much again Shana for helping me choose the most beautiful dress!"

"If you're looking for a one stop shop for wedding dresses this is it!"

- Sha'Nale L.
.

“Omg!! So first off, let’s start by saying the phone conversation with Jenna alone makes you feel like you are in good hands. I got to my appointment and immediate help. I thought I knew what I wanted, but my stylist Heather said, “with your figure, let’s do this.” I am in awe! The experience was beautiful, and they were so helpful and lovely. You can tell Jenna and Heather enjoy what they are doing. I found my dress, and I feel so beautiful! They kept my mother involved in the show, and they were really engaging! If you need a dress, I highly recommend this shop you will not be disappointed. The selection of dresses they have are beautiful alone but add the service, and this bridal shop defines the definition of beautiful. Thank you so much, Jenna, and a huge hug to Heather.”

“If I could give this bridal shop 10 stars, I would.”

- Chelsea Middlebrook
.

"Shana was AMAZING to work with and she made me feel so comfortable and welcome while trying dresses on at the store. They have an amazing boutique bridal selection ranging from any and all sizes that will make any bride feel like a princess. Prices are very affordable for a boutique wedding dress salon, and quite a few of the dresses that are part of the “Jenna in White” collection are customizable, which is an added bonus in many of the dresses! Shana was very professional and gave her honest opinion about how certain dresses fit my body best. I didn’t feel like I was rushed into making a decision or spending money, and I can appreciate that since I’ve felt that way at other bridal stores. Shana was awesome to work with and it was overall a wonderful experience."

"I would 10/10 recommend Jenna in White to any bride to be!"

- Billi F.
.

“Y’all!!!!! Let me tell you something. I made this appointment with no expectation. I actually have three other bridal appointments coming up over the next month. I repeat! I did not expect to get THE dress day one, visit one. But HEATHER!!!! It’s like she knew me before I walked in! Just the first five minutes of conversation, and she had already picked up on my style, my energy, what I like and what I don’t like. She pulled three absolutely beautiful dresses. I never even looked at the rack! By the time I put on that 3rd dress, I was crying and practically begging to leave in this dress. Did I mention she came in on her day off to make sure I got my dress in time? If you are looking for a dress, I highly recommend going to Jennas in white because they will make sure that you find what is right for you, not just what is cute or trendy.”

“I have never encountered someone so dedicated and in love with what they do.” 

- Billi F.
.

"The store was inviting and had a great dress selection. I have learned throughout my shopping experience that the people are SO important, and Shana was the best I have worked with. She was extremely knowledgeable, supportive, and friendly. Ten minutes into the appointment she knew my style better than I did and thank goodness because she pulled the perfect dress. Thank you, Shana!!"

"I can’t say enough amazing things about this experience."

- Amanda K.

.

“Jenna is simply amazing! After having gone to a few other bridal shops, I felt so defeated, but everything changed once I walked into Jenna in White. You can tell that Jenna loves what she does; her energy is contagious! I love that Jenna wants you to feel confident and beautiful no matter what. When she picked out dresses for me, she knew exactly my style and what I was looking for after looking at a few very differing styles. Though she wasn’t styling me, Heather gave me many helpful tips that ultimately made me decide on my dress. I honestly can’t think of more great things to say about Jenna, her staff, and her shop. I’m so happy to say I’ll be saying “I do” in Jenna in White! I can’t imagine it any other way!”

“They are more than accommodating, making you feel so comfortable like you’re visiting an old friend.”

- Amanda K.

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"Shana was the sweetest and super helpful in finding the perfect dress. It was more than just trying on dresses she actually cared that I was happy and in love with the dress I chose. As a pluse size woman it was difficult going to other places and trying on "size 16" that wasn't even close to fitting. Shana assured me that Jenna in White "makes the dresses to fit your body and your body isn't made to fit the dress". I will forever be grateful to Shana for helping me find the perfect dress for my special day."

"Best experience I've ever had trying on dresses."

What our brides have to say:

pc: Lindsay Messinger- Caressa Rogers Photography

Tue–Fri 12:30 pm–7 pm
Sat 10 am–5 pm
Sun by appointment only

hours:

(616) 990-7411

523 W 17th St, Holland, MI 49423 (W Michigan) 

location 2:

(734) 276-9370

2685 Coolidge Hwy, Berkley, MI 48072 (SE Michigan)

location 1: